How digital marketing operations can transform business ?

[alanwalker]

Hi,


Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect with customers but also shape their interactions.

This situation played out at one global consumer-products company, which saw year-over-year content spending rise by more than 25 percent as a result of its efforts to become more customer-centric. There was, however, no unifying strategy, governance, or system to create cohesion, reuse assets, or measure effectiveness across the company’s complex supply chain, which consisted of dozens of agencies, production companies, and media partners, producing material for websites, blogs, YouTube, social media, mobile, and customer-relationship management.


Please help.

Thanks!



I didn't find the right solution from the Internet.



References:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-digital-marketing-operations-can-transform-business

Company Story Marketing Examples

[careenjoseph]

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For any company the key point is to establish a meaningful relationship with their customers. Marketing operations give the opportunity to monitor this. By analysing customers’ behaviour it is possible to create a real experience for the company to share with its customers. This analysis should be based on an important and mapped marketing operations database which the right tools are able to provide. Some basic technologies and tracking tools could be used by companies to better know customers’ cross-channel journey. Unfortunately, many companies do not consider this strategic point very important and the customer understanding is thus weakened. Without a proper understanding of customers’ behaviour, marketing cannot be truly efficient. Digital brings reachable and effective tools for marketing operations.